departments of an Organization—marketing, accounting &finance, production &manufacturing think of consumer?
why it is important for all departments of an organization—marketing, accounting & finance, production & manufacturing and human resources to “think consumer.†Provide examples please send answer to my email id empireror@yahoo.com
Other - Advertising & Marketing - 2 Answers
People Answers, Critics, Comments, Opinions :
Answer 1 :
It's quite simple, really. Because their common aim is to please the consumer they're serving. All the departments have to be geared with the customer in mind because all of them affect the final product. For example, if the customer base you're aiming for wants quick delivery times, don't build a production department that is slow to respond to orders even if by doing so you would save money, because if the product doesn't match the need of the customer he won't buy it even if it's cheap.
Answer 2 :
when I first learnt about commerce, about 60 years ago, it was believed that "the consumer is king". However, I don't believe that is the case any more, it seems to me that big business rules in today's world. Individual departments are expected to go all out to keep consumers happy because their livelihood depends on regularly meeting sales targets. My example of failure to think of the consumer is that I recently took a test drive in a Mitsubishi Proton car, SAVVY city car, being smaller than my trusty 18year old model I expected to find it to my liking. However, because I am only 5ft tall I found the controls difficult, bite too high and handbrake at my elbow, clearly car designers consider their consumers to be all tall men! Good luck. God bless. Gladgran.
Read more other entries :
